QMP for High Technology
Wonder why your innovation isn’t getting adopted by the market as quickly as you had planned on? Did you believe that your technology advances would wow your market – but it’s just doesn’t seem to be happening? Is it your sales team? Did you miss something basic?
Accelerating the market adoption of your innovation is typically the biggest challenge faced by high-tech business. QMP’s engineering trained consultants can quickly understand what you have developed and how best to gain traction for it in the marketplace.
QMP has repeatedly helped clients with this challenge – and found ways to quickly turn things around – without firing the whole sales and marketing team or spending more money. We have the s case studies to prove it – and can bring the tools and techniques for you to use now and in the future.
In the world of high-tech, the best technology doesn’t always win. Nor is success guaranteed by committing large amounts of money to expensive marketing promotional programs.
The QMP strategy process and toolkit address the dual critical challenges of accelerating the market adoption of an innovation in a profitable and cost-effective way and rapidly establishing a defensible competitive position. The QMP process makes use of a specific body-of-knowledge on how innovation is adopted in the marketplace and the best market strategies to address all stages of the product life-cycle.
QMP greatly simplifies market strategy for high-tech businesses, assuring your investment is placed where it can have the most profitable impact.