The opportunity to deliver productivity improvements to customers with innovative products and services is a natural part of the software, systems and IT services marketplace. Gaining adoption in the marketplace with those innovations is almost always a challenge.
The QMP methodology has a specific emphasis on how the market adoption of innovation can be rapidly accelerated.
A struggling SaaS software startup broke through the barrier of stalled sales based on a QMP target market assessment, strategic re-focus and business development approach. The number of customers in their new targeted market grew from one to 1000+ in a two-and-a-half years.
For more information about what a QMP Marketing & Sales methodology adoption program can do for your software or IT services firm, call us at 503.318.2696 or connect with us through our Contact Us page and let us know about your specific business challenges.
We’re here to help.