Executive Team Strategy Workouts

“The QMP Foundational Marketing Methodology gets a company quickly focused on the best markets, shows you ways to get the most mileage from your marketing expenditures and provides a set of sales disciplines that cleans the dead wood out of the sales pipeline and moves the good accounts rapidly to closure.”   CEO SaaS Client

Strategy

The single most important obligation an executive management team has to its stakeholders is the formulation of a sound strategy –  a strategy that focuses the resources of the business on the most lucrative, growing and profitable target markets available.

A QMP Executive Team Strategy Work-out is a highly productive, two-day, facilitated activity which leads an executive team through this crucial decision-making process. It combines your management team’s business knowledge (about customers, the market, competitors, company assets and capabilities) with QMP™ ’s field-proven market strategy development and execution process to produce a sound, focused market strategy.

Pre-planning, along an assessment of the firm’s marketing & sales effectiveness are essential components of the preparation for this effort. This assessment permits tailoring of the program to a client’s specific needs and performance gaps.

Executive Strategy Work-Out Agenda

Day 1: Building Your Winning Market Strategy

Objectives, Barriers and Initiatives

Assessment Results and Gap Analysis

Target Market Attractiveness Analysis

Refining and Targeting Your Value Proposition

Competitive Positioning

Channel Analysis and Strategy

Completing the Market Strategy Formulation

Day 2: Execution

Customer Engagement and Buyer Process Modeling

Business Development Initiative Launch Planning

Optimizing Tactical Marketing Expenditures

Sales Process Disciplines and Management

Corporate Culture Assessment

Strategy Deployment  Plan

Client sound bites

“… should have done it sooner”

“… great value for the money”

“… brought us to the next level”

“… got us all singing from the same page”

To learn more about a QMP Market Strategy Workout call us at 503.318.2696 or tell us about your challenge through our Contact Us page. We’re here to help.

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