- The QMP Group, Inc.

Marketing & Sales Organizational Effectiveness Assessments

Discover opportunities to accelerate revenue growth, and increase both earnings and corporate value

A QMP marketing and sales organizational effectiveness assessment is designed to provide owners and business executives an objective evaluation of those areas within a company’s marketing and sales function that have the best potential for delivering significant economic improvement. The areas evaluated and challenges revealed include:

Clarity, focus and viability of the firm’s market strategy

Market Innovation

Viability of the firm’s target markets or products

Effectiveness of the tactical marketing plan

Pricing strategy

Accuracy and “real” value of the sales pipeline

Effectiveness of the channel-to-market strategy

Collection of Data and Use of Analytics

Quality of sales process and training

Sales team capabilities

Sales forecasting process

Sales compensation plan effectiveness

Account management effectiveness

Effectiveness of the sales tool kit

Sales and marketing management process

Sales and Marketing ROI

The time required for an audit varies with the size of the firm and the geographic dispersion of its operating divisions and sales offices. During the audit the following activities take place:

Executive interviews to identify areas of special concern

Internal and field research (optional) for data gathering

Presentation of preliminary findings

Supplemental data gathering (if required)

Presentation of Summary Report and Recommendations

Formulation of an improvement road map

Call us at 503.318.2696, or click here to go to our Contact Us page to describe your challenges and request a marketing and sales self-assessment. If you request a free preliminary consultation, we’ll jointly analyze your current situation and help you discover the hidden economic value that a well executed Marketing & Sales audit might reveal.