New Business Development Initiatives


The starting point for sales breakthroughs and an critically important market viability test for new business ideas, a QMP New Business Development Initiative is the critical link between Market Strategy and Sales  – and the key to growth and profitability. 

A QMP Business Development initiative reduces risk and expense, while increasing the the speed and probability of success of new product launches.

Sales Call PNG

What a New Business Development Initiative Means

  • Formulating and testing a value proposition with targeted accounts
  • Developing the appropriate channel to market (distributors, sales reps, service and support)
  • Validating a new product’s value-proposition and differentiation with customers
  • Validating the economics of the offering — from the perspectives of both the customer and the company
  • Testing the price point and recommending pricing adjustments
  • Testing the sales story, process and tool kit
  • Feeding back critical information for rapid strategic adjustment
  • Building early success, resulting in case studies, testimonials and documented successful results

The Benefits

  • Permits testing of new strategic market initiatives without distraction of the company’s main business operations
  • Minimizes the time required to determine a market initiative’s real value
  • Leverage – a single marketing manager can manage several outsourced business development initiatives simultaneously
  • Market feedback is organized, summarized and clearly documented.



The QMP New Business Development Initiative Process 



Call us at 503.318.2696 or connect with us through our Contact Us page. We’re here to help.