Improving New Business Development Effectiveness

A QMP New Business Development Initiative is the critical link between Market Strategy and realizing Sales results. It is the key to growth and profitability. 

A QMP Business Development initiative reduces risk and expense, while increasing the speed and probability of success.

A New Business Development Initiative Means …

Formulating and testing a value proposition with targeted accounts

Developing the appropriate channel to market (distributors, sales reps, service and support)

Validating a new product’s value-proposition and differentiation with customers

Validating the economics of the offering — from the perspectives of both the customer and the company

Testing the price point and recommending pricing adjustments

Testing the sales story, process and tool kit

Feeding back critical information for rapid strategic adjustment

Building early success, resulting in case studies, testimonials and documented successful results.

 

The QMP New Business Development Initiative Process  

 

 

The Benefits …

Permits testing of new strategic market initiatives without distraction of the company’s main business operations.

Minimizes the time required to determine a market initiative’s real value.

Leverage – a single marketing manager can manage several outsourced business development initiatives simultaneously.

Market feedback is organized, summarized and clearly documented.

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