Marketing & Sales Secrets for

Non-Marketing & Sales Professionals

“The best way to increase your marketing and sales success almost always means spending and doing less… but assuring what you are spending and doing are targeted at the right things.”

Jerry Vieira, CMC

This half-day workshop provides non marketing and sales professionals and business owners with simple, enlightening and entertaining insights as to what really matters and what really works (and what does not work) in marketing and sales. Learn the secrets of quickly drilling to the heart of sales and marketing issues. This program delights financial and engineering professionals alike.

Workshop Content

M&Ms (Myths & Misconceptions) about Marketing & Sales

Value Quotients

Differentiation & Positioning

Selecting the Most Lucrative Target Markets

RPQL and the Power of Market Focus

The 6 Basic Market Strategies (the 2 best)

The Basics of Selling

How to Judge a Sales Forecast

The Truth About “Getting your name out there” 

What’s a Channel and What Should You Expect

Diagnosing Stalled ales

Simplified Sales Management

 Assessing Marketing & Sales Organizational Effectiveness

Who would benefit

Finance and Accounting Professionals

Engineering Managers

Project Managers

HR Professionals

Operations Executives

Bankers

Investors

Registration Fees

$195 per participant (on-line course)

$295 per participant (webinar)

$495 per participant (in person instruction)


Call us at 503.318.2696 to schedule this workshop for your non-marketing and sales teams