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1.0The QMP Group, Inc.https://theqmpgroup.comJerry Vieirahttps://theqmpgroup.com/author/jerry/5 Steps to Assuring the Success of Your Branding Program - The QMP Group, Inc.rich600338<blockquote class="wp-embedded-content" data-secret="AtXDTxbSuG"><a href="https://theqmpgroup.com/5-steps-to-assuring-the-success-of-your-branding-program/">5 Steps to Assuring the Success of Your Branding Program</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://theqmpgroup.com/5-steps-to-assuring-the-success-of-your-branding-program/embed/#?secret=AtXDTxbSuG" width="600" height="338" title="“5 Steps to Assuring the Success of Your Branding Program” — The QMP Group, Inc." data-secret="AtXDTxbSuG" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://theqmpgroup.com/wp-content/uploads/2014/08/iStock-168258689.jpg1254836What your company and its products and services mean to their target markets, i.e. the customer experience surrounding your value proposition, must have already been delivered and validated in the marketplace before a brand can be meaningfully established. Customers must experience what they perceive as an unparalleled product or service experience first - and only then will the synaptic connection be made to the brand name and logo.