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1.0The QMP Group, Inc.https://theqmpgroup.comJerry Vieirahttps://theqmpgroup.com/author/jerry/Discovering the Gold Within Easy Reach - The QMP Group, Inc.rich600338<blockquote class="wp-embedded-content" data-secret="iTHb4GlRvX"><a href="https://theqmpgroup.com/discovering-the-gold-within-easy-reach/">Discovering the Gold Within Easy Reach</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://theqmpgroup.com/discovering-the-gold-within-easy-reach/embed/#?secret=iTHb4GlRvX" width="600" height="338" title="“Discovering the Gold Within Easy Reach” — The QMP Group, Inc." data-secret="iTHb4GlRvX" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://theqmpgroup.com/wp-content/uploads/2014/11/17/discovering-the-gold-within-easy-reach/iStock_000016660022Small.jpg800600I am always amazed at the cost and relative uselessness, for small to mid-size B2B firms, of formally published market research reports. Certainly, strategic business decisions must not be made in an informational vacuum, but expecting meaningful, actionable information to come from a general market research report, read by dozens, if not hundreds, of competitors, is delusional. So, where should small to midsize B2B firms look for accurate, current, meaningful and actionable data to support their strategic breakthroughs? Few small-to-midsize B2B businesses avail themselves of the hidden army of market researchers already at their disposal. That army comprises any and all of their employees that have regular interaction with customers or, their customers’ markets. That team includes the sales and marketing team, product designers, quality people, customer service, their suppliers and their procurement people. This army is already there and on your payroll. Take the simple steps to mobilize it.