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1.0The QMP Group, Inc.https://theqmpgroup.comJerry Vieirahttps://theqmpgroup.com/author/jerry/Escaping the Non-Innovative Product Development Box - The QMP Group, Inc.rich600338<blockquote class="wp-embedded-content" data-secret="weaE0PYcPI"><a href="https://theqmpgroup.com/escaping-the-non-innovative-product-development/">Escaping the Non-Innovative Product Development Box</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://theqmpgroup.com/escaping-the-non-innovative-product-development/embed/#?secret=weaE0PYcPI" width="600" height="338" title="“Escaping the Non-Innovative Product Development Box” — The QMP Group, Inc." data-secret="weaE0PYcPI" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://theqmpgroup.com/wp-content/uploads/2015/04/iStock-498113503.jpg1254836The Four Boxes of Product Evolution: The figure illustrates the basic four boxes of product development evolution. Along the horizontal axis we have Explicit and Implicit customer needs and wants. Along the vertical axis we have Conscious and Subconscious customer needs and wants. The intersection of these dimensions creates 4 boxes, or quadrants, each defining the level of basic and/or differential value your new product might provide to customers.