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1.0The QMP Group, Inc.https://theqmpgroup.comJerry Vieirahttps://theqmpgroup.com/author/jerry/The Key Components of a Thorough Marketing & Sales Audit - The QMP Group, Inc.rich600338<blockquote class="wp-embedded-content" data-secret="WlSy5G5gLQ"><a href="https://theqmpgroup.com/the-key-components-of-a-thorough-marketing-and-sales-audit/">The Key Components of a Thorough Marketing & Sales Audit</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://theqmpgroup.com/the-key-components-of-a-thorough-marketing-and-sales-audit/embed/#?secret=WlSy5G5gLQ" width="600" height="338" title="“The Key Components of a Thorough Marketing & Sales Audit” — The QMP Group, Inc." data-secret="WlSy5G5gLQ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://theqmpgroup.com/wp-content/uploads/2014/01/10/the-key-components-of-a-thorough-marketing-and-sales-audit/iStock_000009708062XSmall.jpg400300At its purest intent, and to be most effective, a marketing and sales audit should not be to uncover incompetence, to fix blame or to penalize, but rather to discover opportunities to make both marketing and sales more effective. If the motivation of an audit is solely to find a scapegoat or divert blame, the problem is not in the firm’s marketing and sales function, but rather in its culture.