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{"id":1262,"date":"2013-04-08T15:21:27","date_gmt":"2013-04-08T22:21:27","guid":{"rendered":"http:\/\/qmpdev.net\/?page_id=1262"},"modified":"2022-09-02T13:56:09","modified_gmt":"2022-09-02T20:56:09","slug":"qmp-process-fundamentals","status":"publish","type":"page","link":"https:\/\/theqmpgroup.com\/qmp-process-fundamentals\/","title":{"rendered":"The QMP Methodology"},"content":{"rendered":"

The Two Essential Principles of the QMP Marketing & Sales Methodology\u00a0<\/span><\/strong><\/span><\/p>\n

QMP methodology is an integrated suite of process disciplines, techniques and tools based on two basic and proven principles: a) to succeed in the long term, a business must build a highly efficient and effective Marketing & Sales Engine and, b) focusing small investments on Foundational Marketing efforts before any Marketing & Sales investment significantly improves the probability of success of any new product, market or sales initiative.<\/span><\/p>\n

The graphics below illustrate each principle.<\/span><\/p>\n

Principle 1: The QMP Marketing & Sales Engine\u00a0<\/em><\/span><\/strong><\/p>\n

Everything we do with clients at QMP serves to build and reinforce an effective, efficient and sustainable Marketing & Sales Engine for their business. The underlying principles and tools used in the QMP Marketing & Sales Process derive from extensive empirical marketing science, proven in the real world.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Principle 2: Foundational Marketing<\/span> Comes First<\/span><\/em><\/strong><\/p>\n

The second essential principle is that, executing the left-side<\/span><\/em> of the Foundational Marketing model below, and embedding into your business the processes, disciplines and tools, help enormously in the selection of the smartest, most cost-effective and highest-probability-of-success right-side investments.<\/span><\/p>\n

\"\"<\/a><\/span><\/center>
Both QMP principles have proven themselves effective for the last 30 years.<\/span><\/center>
\u00a0<\/center>
<\/center>
<\/center>
\u201cThe QMP strategy framework allows us to quickly and effectively assess the attractiveness of new opportunities. The tool set reduces complex market factors to a few simple, easy-to-understand charts that not only develop the strategy, but also allow us to communicate it quickly to the organization. I was truly excited when I first became exposed to it and my use and enthusiasm hasn\u2019t diminished one bit.\u201d<\/span><\/em><\/center><\/p>\n

Chief Technology Officer, Medical Equipment<\/span><\/em><\/p>\n

<\/center>
<\/center>
FAQ<\/a><\/span><\/center><\/p>\n

About QMP<\/a>\u00a0<\/span><\/p>\n

Getting Started with QMP<\/a><\/span><\/p>\n

****<\/p>\n

To request a free preliminary consultation go to our Contact Us<\/a> page and provide some basic information. We’ll contact you within 24 hours. Or, simply call us at 503.318.2696<\/em><\/span><\/p>\n

\u00a0<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"

The Two Essential Principles of the QMP Marketing & Sales Methodology\u00a0 QMP methodology is an integrated suite of process disciplines, techniques and tools based on two basic and proven principles: a) to succeed in the long term, a business must build a highly efficient and effective Marketing & Sales Engine and, b) focusing small investments […]<\/p>\n","protected":false},"author":1,"featured_media":7354,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-full-notitle.php","meta":{"footnotes":""},"yoast_head":"\nThe QMP Methodology - The QMP Group, Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theqmpgroup.com\/qmp-process-fundamentals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The QMP Methodology - 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