The Two Essential Principles of the QMP Marketing & Sales Methodology\u00a0<\/span><\/strong><\/span><\/p>\n QMP methodology is an integrated suite of process disciplines, techniques and tools based on two basic and proven principles: a) to succeed in the long term, a business must build a highly efficient and effective Marketing & Sales Engine and, b) focusing small investments on Foundational Marketing efforts before any Marketing & Sales investment significantly improves the probability of success of any new product, market or sales initiative.<\/span><\/p>\n The graphics below illustrate each principle.<\/span><\/p>\n Principle 1: The QMP Marketing & Sales Engine\u00a0<\/em><\/span><\/strong><\/p>\n Everything we do with clients at QMP serves to build and reinforce an effective, efficient and sustainable Marketing & Sales Engine for their business. The underlying principles and tools used in the QMP Marketing & Sales Process derive from extensive empirical marketing science, proven in the real world.<\/span><\/p>\n <\/a><\/p>\n Principle 2: Foundational Marketing<\/span> Comes First<\/span><\/em><\/strong><\/p>\n The second essential principle is that, executing the left-side<\/span><\/em> of the Foundational Marketing model below, and embedding into your business the processes, disciplines and tools, help enormously in the selection of the smartest, most cost-effective and highest-probability-of-success right-side investments.<\/span><\/p>\n Chief Technology Officer, Medical Equipment<\/span><\/em><\/p>\n About QMP<\/a>\u00a0<\/span><\/p>\n