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{"id":1409,"date":"2013-04-10T11:50:17","date_gmt":"2013-04-10T18:50:17","guid":{"rendered":"http:\/\/qmpdev.net\/?page_id=1409"},"modified":"2023-09-12T15:20:41","modified_gmt":"2023-09-12T22:20:41","slug":"marketing-and-sales-audits","status":"publish","type":"page","link":"https:\/\/theqmpgroup.com\/qmp-marketing-and-sales-consulting-services\/marketing-and-sales-audits\/","title":{"rendered":""},"content":{"rendered":"

Marketing & Sales Organizational Effectiveness Assessments<\/span><\/span><\/p>\n

Discover opportunities to accelerate revenue growth, and increase both earnings and corporate value<\/span><\/em><\/p>\n

A QMP marketing and sales organizational effectiveness assessment is designed to provide owners and business executives an objective evaluation of those areas within a company\u2019s marketing and sales function that have the best potential for delivering significant economic improvement. <\/span>The areas evaluated and challenges revealed include:<\/span><\/p>\n

Clarity, focus and viability of the firm’s market strategy<\/span><\/p>\n

Market Innovation<\/span><\/p>\n

Viability of the firm\u2019s target markets or products<\/span><\/p>\n

Effectiveness of the tactical marketing plan<\/span><\/p>\n

Pricing strategy<\/span><\/p>\n

Accuracy and \u201creal\u201d value of the sales pipeline<\/span><\/p>\n

Effectiveness of the channel-to-market strategy<\/span><\/p>\n

Collection of Data and Use of Analytics<\/span><\/p>\n

Quality of sales process and training<\/span><\/p>\n

Sales team capabilities<\/span><\/p>\n

Sales forecasting process<\/span><\/p>\n

Sales compensation plan effectiveness<\/span><\/p>\n

Account management effectiveness<\/span><\/p>\n

Effectiveness of the sales tool kit<\/span><\/p>\n

Sales and marketing management process<\/span><\/p>\n

Sales and Marketing ROI\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Copyright The QMP Group, inc. 2022<\/span><\/p>\n

The time required for an audit varies with the size of the firm and the geographic dispersion of its operating divisions and sales offices. During the audit the following activities take place:<\/span><\/p>\n

Executive interviews to identify areas of special concern<\/span><\/p>\n

Internal and field research (optional) for data gathering<\/span><\/p>\n

Presentation of preliminary findings<\/span><\/p>\n

Supplemental data gathering (if required)<\/span><\/p>\n

Presentation of Summary Report and Recommendations<\/span><\/p>\n

Formulation of an improvement road map<\/span><\/p>\n

Call us at 503.318.2696, or click here to go to our Contact Us<\/a> page to describe your challenges and request a marketing and sales self-assessment. If you request a free preliminary consultation, we’ll jointly analyze your current situation and help you discover the hidden economic value that a well executed Marketing & Sales audit might reveal.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing & Sales Organizational Effectiveness Assessments Discover opportunities to accelerate revenue growth, and increase both earnings and corporate value A QMP marketing and sales organizational effectiveness assessment is designed to provide owners and business executives an objective evaluation of those areas within a company\u2019s marketing and sales function that have the best potential for delivering […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":80,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n- The QMP Group, Inc.<\/title>\n<meta name=\"description\" content=\"A QMP marketing and sales organizational effectiveness assessment is designed to provide owners and business executives an objective evaluation of those areas within a company\u2019s marketing and sales function that have the best potential for delivering significant economic improvement.\" \/>\n<meta name=\"robots\" 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