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{"id":1409,"date":"2013-04-10T11:50:17","date_gmt":"2013-04-10T18:50:17","guid":{"rendered":"http:\/\/qmpdev.net\/?page_id=1409"},"modified":"2023-09-12T15:20:41","modified_gmt":"2023-09-12T22:20:41","slug":"marketing-and-sales-audits","status":"publish","type":"page","link":"https:\/\/theqmpgroup.com\/qmp-marketing-and-sales-consulting-services\/marketing-and-sales-audits\/","title":{"rendered":""},"content":{"rendered":"
Discover opportunities to accelerate revenue growth, and increase both earnings and corporate value<\/span><\/em><\/p>\n
A QMP marketing and sales organizational effectiveness assessment is designed to provide owners and business executives an objective evaluation of those areas within a company\u2019s marketing and sales function that have the best potential for delivering significant economic improvement. <\/span>The areas evaluated and challenges revealed include:<\/span><\/p>\n
Clarity, focus and viability of the firm’s market strategy<\/span><\/p>\n
Market Innovation<\/span><\/p>\n
Viability of the firm\u2019s target markets or products<\/span><\/p>\n
Effectiveness of the tactical marketing plan<\/span><\/p>\n
Pricing strategy<\/span><\/p>\n
Accuracy and \u201creal\u201d value of the sales pipeline<\/span><\/p>\n
Effectiveness of the channel-to-market strategy<\/span><\/p>\n
Collection of Data and Use of Analytics<\/span><\/p>\n
Quality of sales process and training<\/span><\/p>\n
Sales team capabilities<\/span><\/p>\n
Sales forecasting process<\/span><\/p>\n
Sales compensation plan effectiveness<\/span><\/p>\n
Account management effectiveness<\/span><\/p>\n
Effectiveness of the sales tool kit<\/span><\/p>\n
Sales and marketing management process<\/span><\/p>\n