High tech and low-tech companies alike can develop innovations. The challenge is getting them adopted by the marketplace at an acceptable pace to rapidly pay back their investment. <\/span><\/p>\n

When the pace of adoption is too slow, engineers and creators don\u2019t understand why customer can\u2019t see the brilliance of their inventions. General managers can\u2019t understand why the sales team can\u2019t be more effective. And Marketing needs more money for promotion, while Sales keeps begging for a drop in selling price. <\/span><\/p>\n

In this workshop you\u2019ll learn the about empirical studies about the adoption of innovation and the basic principles and secrets they revealed, as well as extremely useful techniques and tools for affecting the rapid, cost-effective adoption of your innovation into the marketplace.\u00a0 Our client case studies have demonstrated orders of magnitude improvements when using these approaches.<\/span><\/p>\n

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Workshop Content<\/span><\/strong><\/p>\n

Innovation and Diffusion Science<\/span><\/span><\/p>\n

Market Segmentation<\/span><\/p>\n

Sockets: Where products go to live their lives<\/span><\/p>\n

The role of RPQL<\/span><\/p>\n

Understanding relative economic value propositions<\/span><\/p>\n

Selecting the best target segment for entry<\/span><\/p>\n

Utilizing the intra-market network<\/span><\/p>\n

The fallacy of branding investment<\/span><\/p>\n

Affordable marketing investment<\/span><\/p>\n

Focus vs \u201cGetting our name out there\u201d<\/span><\/p>\n

Selecting the right channel to market\u00a0<\/span><\/p>\n

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Who Can Benefit<\/span>:<\/strong><\/span>\u00a0<\/span><\/p>\n

Business Owners<\/span><\/p>\n

Entrepreneurs<\/span><\/p>\n

General Managers<\/span><\/p>\n

Investors<\/span><\/p>\n

Engineers<\/span><\/p>\n

Engineering Managers<\/span><\/p>\n

Product Managers<\/span><\/p>\n

Marketing & Sales Managers<\/span><\/p>\n

Project Managers<\/span><\/p>\n

\u00a0\u00a0<\/span><\/p>\n

R<\/span><\/span>egistration Fees:<\/span><\/span><\/strong><\/p>\n

On-demand On-Line Course: $295 per participant (register here)<\/span><\/p>\n

Live Webinar: $395 per participant (register here)<\/span><\/p>\n

On-Site: $995 per participant<\/span><\/span> (register here)<\/span><\/p>\n

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Call us at 503.318.2696, or email to QMP1@QMPAssociates.com, to schedule an <\/span><\/em><\/span><\/p>\n

Adoption of Innovation Workshop for your marketing and product development team<\/span><\/em><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Adoption of Innovation Workshop   \u00a0\u201cThe best products don\u2019t always win in a competitive marketplace\u201d     High tech and low-tech companies alike can develop innovations. The challenge is getting them adopted by the marketplace at an acceptable pace to rapidly pay back their investment. When the pace of adoption is too slow, engineers and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":225,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"templates\/template-full-notitle.php","meta":{"footnotes":""},"yoast_head":"\n