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{"id":369,"date":"2013-04-02T09:49:13","date_gmt":"2013-04-02T16:49:13","guid":{"rendered":"http:\/\/qmpdev.net\/?page_id=369"},"modified":"2023-09-12T15:51:17","modified_gmt":"2023-09-12T22:51:17","slug":"new-business-development","status":"publish","type":"page","link":"https:\/\/theqmpgroup.com\/qmp-marketing-and-sales-consulting-services\/new-business-development\/","title":{"rendered":"New Business Development"},"content":{"rendered":"\n
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Improving New Business Development Effectiveness<\/strong><\/span><\/p>\n

A QMP New Business Development Initiative is the critical link between Market Strategy and realizing Sales results. It is the key to growth and profitability.\u00a0<\/span><\/em><\/p>\n

\"Sales<\/figure>\n

A QMP Business Development initiative reduces risk and expense, while increasing the speed and probability of\u00a0<\/span><\/span><\/em>success. <\/i><\/span><\/p>\n

A New Business Development Initiative Means …<\/em><\/span><\/strong><\/p>\n

Formulating and testing a value proposition with targeted accounts<\/span><\/p>\n

Developing the appropriate channel to market (distributors, sales reps, service and support)<\/span><\/p>\n

Validating a new product’s value-proposition and differentiation with customers<\/span><\/p>\n

Validating the economics of the offering \u2014 from the perspectives of both the customer and the company<\/span><\/p>\n

Testing the price point and recommending pricing adjustments<\/span><\/p>\n

Testing the sales story, process and tool kit<\/span><\/p>\n

Feeding back critical information for rapid strategic adjustment<\/span><\/p>\n

Building early success, resulting in case studies, testimonials and documented successful results.<\/span><\/p>\n

\u00a0<\/p>\n

The QMP New Business Development Initiative Process<\/span>\u00a0\u00a0<\/span><\/span><\/strong><\/em><\/p>\n

\u00a0<\/p>\n

\"NBD\"<\/figure>\n

\u00a0<\/p>\n

The Benefits …<\/span><\/strong><\/em><\/p>\n

Permits testing of new strategic market initiatives without distraction of the company\u2019s main business operations.<\/span><\/p>\n

Minimizes the time required to determine a market initiative\u2019s real value.<\/span><\/p>\n

Leverage – a single marketing manager can manage several outsourced business development initiatives simultaneously.<\/span><\/p>\n

Market feedback is organized, summarized and clearly documented.<\/span><\/p>\n