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{"id":1180,"date":"2013-04-07T22:54:37","date_gmt":"2013-04-08T05:54:37","guid":{"rendered":"http:\/\/qmpdev.net\/?p=1180"},"modified":"2014-08-25T15:41:55","modified_gmt":"2014-08-25T22:41:55","slug":"lean-marketing-and-sales-the-art-of-optimizing-both-customer-and-company-value","status":"publish","type":"post","link":"https:\/\/theqmpgroup.com\/lean-marketing-and-sales-the-art-of-optimizing-both-customer-and-company-value\/","title":{"rendered":"Lean Marketing and Sales: The Art of Optimizing both Customer and Company Value"},"content":{"rendered":"
\u00a0<\/span><\/p>\n
\u201cLean is the process of maximizing the value delivered to customers by eliminating any wasted activity or expense marketing or sales process that does not create, communicate or enhance customer-received value.<\/em><\/span>\u201d<\/p>\n
In this QMP Insights blog we offer an approach for improving both top and bottom-lines through the application of \u201cLean\u201d principles to six key areas in the marketing and sales function of a firm.<\/p>\n
<\/p>\n
Getting Started with Lean in Marketing and Sales:<\/span><\/p>\n