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{"id":5284,"date":"2014-11-17T16:34:42","date_gmt":"2014-11-18T00:34:42","guid":{"rendered":"http:\/\/theqmpgroup.com\/?p=5284"},"modified":"2018-06-21T09:19:42","modified_gmt":"2018-06-21T16:19:42","slug":"discovering-the-gold-within-easy-reach","status":"publish","type":"post","link":"https:\/\/theqmpgroup.com\/discovering-the-gold-within-easy-reach\/","title":{"rendered":"Discovering the Gold Within Easy Reach"},"content":{"rendered":"
I am always amazed at the cost and relative uselessness, for small to mid-size B2B firms, of formally published market research reports. Certainly, strategic business decisions must not<\/em> be made in an informational vacuum, but expecting meaningful, actionable information to come from a general market research report, read by dozens, if not hundreds, of competitors, is delusional.\u00a0\u00a0<\/span><\/p>\n
So, where should<\/em> small to midsize B2B firms look for accurate, current, meaningful and actionable market data to support their strategic breakthroughs?<\/span><\/p>\n
<\/p>\n
The Free Source of the Most Valuable Market Research<\/strong>:<\/span><\/p>\n
Few small-to-midsize B2B businesses avail themselves of the hidden army of market researchers already at their disposal. \u00a0That army comprises any and all of their employees that have regular interaction with customers or, their customers\u2019 markets. That team includes the sales and marketing team, product designers, quality people, customer service, their suppliers and their procurement people. This army is already there and on your payroll. Take\u00a0the simple steps to mobilize it.<\/span><\/p>\n
<\/p>\n
How to tap that resource<\/strong>?<\/strong><\/span><\/p>\n
There are several low-no-cost actions a firm can take to extract gold from that untapped resource. \n<\/a> \n<\/span><\/p>\n\n