Also within this community infrastructure are a couple of non-people nodes – Venues and Vehicles.\u00a0 Venues are the real and virtual places where people in this ecosystem meet and dialogue: society meetings, trade shows, on-line groups, peer-groups, conferences, industry events and seminars.<\/span><\/p>\n

Vehicles are the means through which people discover new information: webinars, blogs, podcasts, talks, videos, articles, industry journals and whitepapers.<\/span><\/p>\n

The arrows in the ecosystem diagram, represent the directions of influence of each node.<\/span><\/p>\n

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It\u2019s A Universal Dynamic<\/h2>\n

The social influence dynamics of a target market ecosystem are at work for everything bought by anyone.\u00a0 Its ubiquitous existence was clearly demonstrated in social research compiled by Professor Everett M. Rogers in his book \u201cThe Diffusion of Innovations\u201d (Free Press, 1995).\u00a0 From community adoption of health practices in villages in the Andes, to the fan-out of new techniques for educating children in math in Pittsburg, to the adoption of high-tech products, the TME is the engine that drives adoption.<\/span><\/p>\n

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It\u2019s Underlying Structure is Ubiquitous<\/h2>\n

The market ecosystem architecture for Hospitals is the same structure as that for Fire Departments \u2013 and every other industry. \u00a0Yet, each individual TME is, for the most part, self-contained. Within it swirls the internal dynamics of market-specific issues, market-specific peer-to-peer communications, influencers, opinion leaders, venues, and industry journals spouting their own unique industry lexicon.<\/span><\/p>\n

This insular characteristic means the Director of a Hospital, is not likely to hang out with, or seek the advice of, the Chief of the Boston Fire Department regarding how to select computer monitors for their delivery rooms. \u00a0She will most likely, ask a peer at another hospital or a hospital IT specialist first.<\/span><\/p>\n

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