Market Viability Testing

The QMP™ strategy framework allows us to quickly and effectively assess the attractiveness of new opportunities.”  CTO Medical Firm

Both research and real-world experience show that focused and disciplined approaches to new market initiatives achieve much higher and faster successes than throwing things against the wall to see what sticks.

The discovery and penetration of new markets requires three steps: 1) a consistent flow of ideas and opinions about what markets to approach, 2) a way to quickly assess their viability before committing a lot of money and 3) a sales approach that gains rapid traction.  The QMP methodology helps a firm quickly sort through and assess the viability of the myriad of opportunities already represented in its current customer base, the endless ideas and suggestions from the sales force and the market in general.

Using the QMP Market Viability Methodology

In one case a client discovered a new high potential market in a segment that they had only one customer in.  In less than three years they had 1,000 additional customers in that segment.  In another case, a client found an untapped vein of gold in the Medical market and grew 55% a year for 6 years straight.

The QMPprocess has proven itself time after time.



To learn more about the QMP approach to Market Viability Testing call us at 503.318.2696, email us at or tell us about you challenges at out Contact Us page. We’re here to help.