The Two Essential Principles of the QMP Marketing & Sales Methodology 

QMP methodology is an integrated suite of process disciplines, techniques and tools based on two basic and proven principles: a) to succeed in the long term, a business must build a highly efficient and effective Marketing & Sales Engine and, b) focusing small investments on Foundational Marketing efforts before any Marketing & Sales investment significantly improves the probability of success of any new product, market or sales initiative.

The graphics below illustrate each principle.

Principle 1: The QMP Marketing & Sales Engine 

Everything we do with clients at QMP serves to build and reinforce an effective, efficient and sustainable Marketing & Sales Engine for their business. The underlying principles and tools used in the QMP Marketing & Sales Process derive from extensive empirical marketing science, proven in the real world.

Principle 2: Foundational Marketing Comes First

The second essential principle is that, executing the left-side of the Foundational Marketing model below, and embedding into your business the processes, disciplines and tools, help enormously in the selection of the smartest, most cost-effective and highest-probability-of-success right-side investments.

Both QMP principles have proven themselves effective for the last 30 years. “The QMP strategy framework allows us to quickly and effectively assess the attractiveness of new opportunities. The tool set reduces complex market factors to a few simple, easy-to-understand charts that not only develop the strategy, but also allow us to communicate it quickly to the organization. I was truly excited when I first became exposed to it and my use and enthusiasm hasn’t diminished one bit.”

Chief Technology Officer, Medical Equipment

FAQ

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