QMP Methodology for Start-Ups

It’s never too early to put in place marketing and sales process disciplines.

The Challenges of a Startup

A startup inevitably is cash-constrained. Spending the limited investment funding available on “big-blast” marketing, promotional or “branding” initiatives to “get your name out there”, has been proven over-and-over again ineffective in building revenues. The result is often the need for further, ownership-diluting investment.

What is really needed is a limited number of high-value, profitable customer engagements that validate the core value proposition of your offering, prove its competitive differentiated strength and builds a satisfied customer reference base. The a highly-focused, cost-effective market-network program expands business quickly.

The QMP methodology focuses your market strategy, assuring that your limited marketing expenditures find highly-leveraged, profitable customer transactions that will provide early success, solid cash flow and enable future growth.

For more information about what a QMP Marketing & Sales methodology adoption program can do for your startup firm, call us at 503.318.2696 or connect with us through our Contact Us page and let us know about your specific circumstances. We’re here to help.