Improving New Business Development Effectiveness
A QMP New Business Development Initiative is the critical link between Market Strategy and realizing Sales results. It is the key to growth and profitability.
A QMP Business Development initiative reduces risk and expense, while increasing the speed and probability of success.
A New Business Development Initiative Means …
Formulating and testing a value proposition with targeted accounts
Developing the appropriate channel to market (distributors, sales reps, service and support)
Validating a new product’s value-proposition and differentiation with customers
Validating the economics of the offering — from the perspectives of both the customer and the company
Testing the price point and recommending pricing adjustments
Testing the sales story, process and tool kit
Feeding back critical information for rapid strategic adjustment
Building early success, resulting in case studies, testimonials and documented successful results.
The QMP New Business Development Initiative Process
The Benefits …
Permits testing of new strategic market initiatives without distraction of the company’s main business operations.
Minimizes the time required to determine a market initiative’s real value.
Leverage – a single marketing manager can manage several outsourced business development initiatives simultaneously.
Market feedback is organized, summarized and clearly documented.
Call us at 503.318.2696 or connect with us through our Contact Us page. We’re here to help.