Adoption of Innovation Workshop

 

 “The best products don’t always win in a competitive marketplace”

 

 

High tech and low-tech companies alike can develop innovations. The challenge is getting them adopted by the marketplace at an acceptable pace to rapidly pay back their investment.

When the pace of adoption is too slow, engineers and creators don’t understand why customer can’t see the brilliance of their inventions. General managers can’t understand why the sales team can’t be more effective. And Marketing needs more money for promotion, while Sales keeps begging for a drop in selling price.

In this workshop you’ll learn the about empirical studies about the adoption of innovation and the basic principles and secrets they revealed, as well as extremely useful techniques and tools for affecting the rapid, cost-effective adoption of your innovation into the marketplace.  Our client case studies have demonstrated orders of magnitude improvements when using these approaches.

 

Workshop Content

Innovation and Diffusion Science

Market Segmentation

Sockets: Where products go to live their lives

The role of RPQL

Understanding relative economic value propositions

Selecting the best target segment for entry

Utilizing the intra-market network

The fallacy of branding investment

Affordable marketing investment

Focus vs “Getting our name out there”

Selecting the right channel to market 

 

Who Can Benefit: 

Business Owners

Entrepreneurs

General Managers

Investors

Engineers

Engineering Managers

Product Managers

Marketing & Sales Managers

Project Managers

  

Registration Fees:

On-demand On-Line Course: $295 per participant (register here)

Live Webinar: $395 per participant (register here)

On-Site: $995 per participant (register here)

 

Call us at 503.318.2696, or email to QMP1@QMPAssociates.com, to schedule an

Adoption of Innovation Workshop for your marketing and product development team